Partnerships are certainly worth celebrating!

We are happy to celebrate Top Practices’ anniversary -- 10 years and counting! We are proud to be a part of the Top Practices team, helping the company, and the medical practices we serve, continue to grow. While Top Practices has been hard at work coaching, developing, and marketing, the Virtual Marketing Director Services (VMD) team has been busy taking the internet side of things to the next level! When we first started out, we saw a need for helping doctors optimize their websites, but quickly learned that we could help with so much more. From implementing responsive website designs that are user friendly for all devices, to writing content, producing videos, designing graphics, creating email campaigns, engaging on social media, optimizing local search, and the list goes on and on! One thing that hasn’t changed, however, is our goal to help you succeed online and off, in every way we can.

Top Practice’s programs and services continue to grow, including all that VMD offers, and that means that we can continue to help you grow as well. In fact, our partnership with you is something to celebrate, too!

So, whether you’ve been with VMD from the beginning, or you’re new to our services, thank you for choosing and working with us. We look forward to helping you with continued success!

Go team!

Learn How We Bring Our Best Selves To Work         How To Define Success For Your Practice         





Food For Thought


Are you ready for some football? Here’s an easy and unique recipe that’s sure to score big at your Super Bowl Party!
 


Directions:

Cook bacon over medium heat until crispy. Drain excess grease by placing on paper towels to cool, then crumble and set aside.
 
Combine sour cream and ranch seasoning. Pour 1/3 of mixture in the bottom of a trifle dish or small casserole dish. Top with crumbled bacon, sprinkle some cherry tomatoes and lettuce on top, then repeat the layers until you’ve reached the top of the dish. Top with remaining sour cream mixture, bacon and chopped scallions. Serve with Melba toast.






Delish's BLT Dip
 
1pkg. bacon
16 oz. sour cream
1 packet ranch seasoning mix
1 pt. cherry tomatoes, quartered
1 bag shredded lettuce
1 Tbsp. chopped scallions
2 boxes melba toast for dipping

Fun Facts for You

6 of the top business partnerships of all time:

Warner Brothers

Hewlett Packard

Bill Gates & Microsoft

Steve Jobs & Apple

Google
Ben & Jerry's

Who knows…perhaps one day, Top Practices VMD Services and you will be added to the list!

Team Member of the Month

Gwen Pionk

Let’s hear it for Gwen, who just happens to be the main graphic designer for Top Practices! She puts her Bachelor of Fine Arts degree to good use every day. You want a custom email template? Gwen’s on it! Need some website and video enhancements? Gwen’s your girl! She can create social media designs, logos, and infographics too! In her spare time, Gwen enjoys painting, snowboarding, and playing on the VMD dodgeball team!

Gwen’s favorite thing about her job:

Taking clients’ ideas and goals and creating a unique visual representation for them so their brand not only comes through, but stands out!

Service Spotlight

SEO

Search Engine Optimization is a key component to online success, and we’ve got the expertise to make the most of every aspect of your online marketing! Google guidelines are always changing, and it’s important to keep up with those changes so that not only Google can find you, but those who are searching can too! Keywords do still play a part, but SEO continues to include so much more! Not to worry, though – you don’t need to keep it all straight, that’s what we’re for! Here’s a sampling of what we can optimize for you:

- Content
- Graphics
- Video
- Ads
- Images
- Emails
- Local Search

Why This Matters for Your Practice

Ask Away
What does a content strategy involve?

When we do a content strategy, we first look at our current data to see what pages on your website are working best, and which are not doing as well. This helps us to determine the areas we can build on, and those that could use some extra oomph. This information doesn’t just apply to written content on your website, either. A strong content strategy incorporates all aspects of your marketing plan, including social media, email marketing, linking strategies, and more. We make sure it all works together to achieve your goals.

Tip Time:

You can help in building an awesome content strategy by providing us with your goals, what types of patients you want to see, any changes to your practice, and any areas on which you want to focus.

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